Sony just released an ad where they shatter a mirror. IE the mirror in DSLRs! Buuuuurn.

https://www.youtube.com/watch?v=8waM16cPMyc
Spot

https://www.youtube.com/watch?v=5VltJG4jm7I
BTS 1

https://www.youtube.com/watch?v=wG3sejZYMvk
BTS 2